Blond Mobile

Following the success of the first mobile advertisement conference, IMA held another conference this year. This years conference included world known participants from the field of mobile advertisement and mobile content in addition to the mobile operator O2.

Mark Wachter, founder of the Mobile Monday German chapters and from WMC.mobi  opened the conference by giving a very interesting overview, starting from the past of mobile marketing and advertisement  to the future.   Wachter discussed various Mobile Advertising methods such as targeted advertising which is one the benefits of  using mobile advertisement,  since the advertiser has a clear user profile, interactive advertisement, advertising by SMS  and LBS (location based services). The lecture also discussed the future of mobile advertisement and marketing and how things changed due to the entrance of social media, specially twitter, which increases the mobile internet traffic very dramatically.  He explained that the main guidelines for good mobile adv. and marketing are to keep the users privacy, have a value for the end-user and not spam users and be interactive. Wachter explained that there is no specific business model yet, since the world of mobile is constantly changing, especially with the entrance of twitter. In order to explain where the mobile is going, he showed the below movie, which is taking from mocom2020 and includes key events and innovation over a timeline, and what is expected to come.

Future of Mobile

The main emphasis of mobile advertising is that the mobile handset is a personal tool that goes every place with the  end user and with it a specific consumer profile can be achieved, making the advertisement and marketing very user targeted and have the customer benefit from it and actually want to get the advertisements. Examples of benefits are ordering a taxi to the location of the customer, free calls and SMS’s sponsored by the advertiser many more…

Mobile advertisement makes the advertisement and marketing  very efficient in compare to advertising on TV or the interne, where the customer is not fully defined.

To download Mark’s presentation and other presentation from the conference please go here

MobileMonday TLV  are giving away a *free* entrance to the IMA’s Mobile Advertising Conference.  This is the second time they are having this conference, the first one was great (you can read about the first conference here).The ticket is worth 390 NIS + vat. full Agenda here.

In order to win a free entrance you need to fill out a feedback form about Mobile Monday TLV. The winner will be announced on the 22nd of Jun. (you need to have been in our events to answer it).

As the concept of Social media grows so does the concept of Social Marketing. Yesterday I  attended a one of a kind dinner at Forelin, which is a chef seafood restaurant. The event was called “Eat & Twitt” and the purpose of it was to promote the restaurant and their new summer menu. This is the first time this is done in Israel, and I have not heard of a similar event done abroad… The event was organized by Liat Vardi–Bar, the talented  “out of the box” thinker I know and love and promoted by Yosi Tagori, which “invented” the concept of #fiddme on twitter.

The guest included magazine and blog writers that are related to the food  and restaurant industry and twitter geeks which tweeted the entire dinner.

In addition to the wonderful dinner served, there were different wines from Agur winery, and a lecture about food photography techniques, and there were even give always: a cooking book from selected chef  restaurants.

This is the second time I attended  Forelins private room and enjoyed it so much. I love the setting and the service there! was one of the more fun events I have been to lately, waiting for the next one. Thanks Forelin!

For more pics:http://picasaweb.google.com/jasmineah/EatTwitt#

tweeting about it:

newsgeek have managed to set up (almost) free tickets for the new Transforms movie  for this Thursday (25-06-09).Well done news geek! . There are limited tickets so go and get them fast!  each ticket is only 10 NIS in order to to prevent no-shows. Get your tickets here.

About the movie:

When the first movie came out, I didn’t bather to see it. Only after allot of recommendations I saw it. It was a fun movie which I enjoyed very much and the winner formula for a winner action movie: effects, hot girl, romantic background story, car race or in this case robot race .

After enjoying the first movie, I was so excited when the second transformers came out. The new Transforms is fun and I recommend going to see it. It really takes your mind of things (I got my first police report on the way to the movie, and didn’t think about it the entire movie!) over all, it was a bit over doing it: 2 hot girls, really great effect with allot of fire,  more transformers, great soundtrack and an intense relationship. through out the entire movie there was the big questions of who will say “I love you” first…o. and I forgot,  some great desert scenes with the hot girl running… and yes, I as a girl really enjoyed it